Strategy (Prev. MicroStrategy)
Strategy (formerly MicroStrategy Incorporated) — overview
Strategy Inc. (trade name: Strategy) is a U.S. public company headquartered in Tysons Corner, Virginia, founded in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr. (en.wikipedia.org)
Name and branding
- The company rebranded under the name “Strategy” in February 2025 and later changed its legal corporate name from MicroStrategy Incorporated to Strategy Inc., effective August 11, 2025. (strategy.com)
What the company does
Strategy operates with a dual focus:
- Enterprise analytics software: It develops and sells AI-powered, cloud-native enterprise analytics products (commonly described as business intelligence/analytics software). (strategy.com)
- Bitcoin treasury strategy: It also describes itself as a “Bitcoin Treasury Company” and is widely known for holding substantial bitcoin on its balance sheet as a primary treasury reserve asset. (strategy.com)
Leadership (commonly cited)
- Michael J. Saylor — Executive Chairman (en.wikipedia.org)
- Phong Le — President & CEO (en.wikipedia.org)
Websites and social media presence
The company is associated with the following web properties and account: text Website (legacy): https://www.microstrategy.com/ X (Twitter): https://twitter.com/MicroStrategy
On X, the @MicroStrategy account is presented as the software/analytics-facing presence associated with Strategy. (w.twstalker.com)
Related Bitcoin addresses:
Total 623 addresses.